Creativity is not a gift. It is a skill we can train with proper innovation tools.
Kaoru Ishikawa famously said that quality professionals only need six tools.
You can think back to your experiences of performing carpentry or plumbing. There are essentially six tools you use 95% of the time.
Innovation management has been a much-discussed topic in the past decade or so. This is due to its value in bringing game-changing ideas and molding the way we do business.
Managing innovation is always helpful. This is true from business advancement to utilizing your workforce’s creativity.
Innovation management refers to the broader act of sculpting ideas into actual innovations. It is the actual process that takes an idea from its infancy into a successful product.
Innovation management does not happen on its own. A ship needs sails along with a dedicated captain and crew who know how to use them. Thus managing innovation requires a tool and motivates people to use it.
A dedicated tool for innovation is a tremendous help in achieving concrete results. It helps to keep the entirety of ideas, discussion, categorization, and process management.
For this reason, we have decided to write this comprehensive article. So, it will help you to find the right tool for managing innovation.
The topic of creativity comes up when we introduce somebody to innovation methodologies. This is especially true for those focused on business models. The most common query is whether we need to use creativity or not to innovate.
There is a short answer to this. Therefore, the majority of the most successful innovation methodologies give creativity a vital role.
All methodologies state that creativity is not a matter of genius or lucky moments. It is something that everyone can achieve with proper tools.
So, from this introduction, we can go further into the topic of creativity in innovation.
The creativity tools are used during a regular innovation process. Teams should generate new ideas to explore their feasibility as proper business models.
The phases that use creativity are challenging. This is especially true for individuals not accustomed to innovation methodologies.
Innovators have developed a wide range of tools because of this challenge. So, it helps people unleash and nurture their innate creativity. Rules, procedures, and methods usually constrain creativity.
However, these restrictions are suited to run established companies. But, they do not help explore new possibilities during an innovation workshop.
Let us look at the most popular creativity tools for innovation. We can separate them into two groups:
Within both groups, there is a wide range of options to choose from, depending on the workshop and project.
We have listed some of the most common tools. Hence, it will give us a short glimpse of what creativity for innovation means.
These tools try to generate as many ideas as possible. This is usually a few minutes during an ideation session.
Not criticizing or judging new ideas as they come is a basic rule here. So, this is as negativity is probably the best way to kill any ideation.
Innovators should let their brains run free. It will help them to generate as many possibilities as possible.
Therefore, any filtering and merging will come later, during the convergence process.
Analogy thinking produces 80% of the ideas during the ideation session. This means copying concepts from other industries. Then we adapt these concepts to our own.
So, a great way to generate new business ideas is to review other business models and industries. These businesses may not even be closely related to our own company.
Try to analyze their business model. Try to apply it to your industry. So, new business possibilities will naturally arise during this process.
Analogy cards are a great way to practice analogy thinking. These include BMI’s Business Pattern Cards. This is as they give a clear reference to work while guiding the creative process.
Comprehensive reports can help to find out administrative areas that need improvement. So, various solutions can be used to improve those areas. One of the solutions is Analogy thinking.
Technology benchmarking as a reference is used for another method of analogy thinking. The method is useful in selecting several trend technologies. Then we should try to figure out how to install them in our company.
For instance, we may choose IA, IoT, and blockchain. Then we would come up with new business ideas based on current applications. This will be done through a brainstorming process.
Hence, new ideas will come from the interlink between our experience and new possibilities.
Lateral thinking tools are another useful method set to run an ideation session. This way of thinking involves looking at your situation differently.
Therefore, it is about nearly stepping sideways from our current business strategy.
So, an excellent way to do that is the “three ifs” tool. This is very useful for challenging our assumptions and changing our perspective.
In this phase, we should ask ourselves what would happen if our situation was different in three ways. For instance:
It is recommended to combine analogy with lateral thinking for better results.
E.g., we can ask ourselves what would happen if we introduce AI to our value proposition.
Or figure out our client base if a particular business model is applied. Therefore, the business model could be from another industry.
We will discover many things while trying to answer these “if” questions. Our business knowledge will help us to discover new possibilities. It will help us to generate new ideas during the process.
The possibilities for lateral thinking and analogy are huge. Hence, these tools help to boost a fruitful ideation process. Therefore, it will help us to widen our business scope.
These tools are intended for a clear purpose. It helps us to organize, filter, and select all the ideas generated. These ideas are generated during the divergence process.
This step requires a very different mindset. All the tools used for this purpose are also different. It focuses on analysis and synthesis, rather than idea generation.
Contrary to popular belief, this kind of work is indeed creative. Therefore, running only the ideation step is useless to finish any innovation process successfully.
We should also have a precise method to filter the best ideas. Thus, it leaves apart those not worthy enough and focuses on the best ones.
Ideas can be organized using mind maps. In addition, we can use them to explore associations and divergences between ideas. It helps to cluster all those concepts coming from ideation.
Mind maps will help identify underlying trends. So, it will clean redundancies and narrow our scope to fewer concepts.
A mind map needs to be created to achieve this. But, we can also use several prebuilt canvases and tools. Hence, this includes a value proposition canvas and a business model canvas.
Thinking Hat is a widespread technique. It is beneficial to explore the upsides and downsides of every idea.
We might define several hats, each representing a different mindset. E.g., the customer, the advocate, the devil’s advocate, and the board of directors.
Some people should wear different hats after pitching this idea. Therefore, they should analyze the pitch from a different perspective. It might be useful to have the same person wear several hats.
So, it forces them to look at the same idea from different angles. The feedback this technique generates is precious. It helps the team to bring new perspectives into the discussion.
Therefore, it dismisses those ideas that do not make it through the test and improving those passing it.
This tool is handy for rating ideas. It is usually in a canvas format.
Several value propositions can be introduced to a selected audience. It asks people to buy whatever proposition they want with a fixed amount of money.
The amount can be freely allocated and expended in several places or just one. No prices are set. So, people allocate their chosen amounts to a particular idea.
After the funds are distributed, we can quickly identify the most popular ideas. Therefore, they will receive most of the money.
This test allows the team to get valuable feedback. Hence, they can get feedback from outsiders, filter ideas, and leave aside prejudices.
In scientific terminology, this tool is also known as Cumulative Voting or Hundred-Point Method.
We have prepared a list of some of the most popular innovation management tools.
We decided to include Accept Mission in this listing due to its unique nature.
Accept Mission is a brainstorming tool. It specializes in using a gamifying approach to get people innovating. It makes participation fun.
But it is, unfortunately, quite limited in its flexibility and versatility.
Free version: Yes
Free trial: Yes
Qmarkets is enterprise software. It is designed to work as a complete innovation management package.
It can do some heavy lifting in innovation management. But it falls short in intuitive use for the end-user.
Free version: No
Ideawake is a precision innovation management tool. It is suitable for beginners. Where it lacks in features, it makes up for in practicality. But larger organizations may find this tool insufficient for versatile needs.
Viima is an all-in-one innovation management tool. Startups can easily use it for larger organizations.
Viima stands out of the bunch in its ease of use. It has a visual appearance that helps keep participants motivated and intrigued. So, Viima has been designed to be an intuitive self-service SaaS too.
In addition, it includes access to professional and quick-responding customer support.
Inno360 specializes in creating disruptive innovation in an organization. It does so by searching for opportunities and ideas on the web. This approach is fresh in using the web to create new disruptive ideas.
So, the platform is not designed for massive internal innovation in terms of usability.
Co: tunity’s tunity’s InnoFunnel is more of an idea management tool. But, it is also included in this listing due to its versatility.
Co:tunity works well when customized for smaller projects. But, it is not designed for heavy lifting due to the structure of the workflow.
Exago SMART is an enterprise innovation management software. Therefore, it offers ready solutions for various use cases.
It works well for the given purpose, even with many people. But it lacks customizability.
Crowdicity is an idea management tool. It is also equipped for innovation management. But, where it specializes in flexibility and practicality, it lacks versatility.
All features are designed to keep the customer experience effortless. Hence, this is good for a specific use case.
But an extra tool is needed to expand your scope of innovation management.
IdeaScale is an idea management tool. It focuses on providing an effortless setup and experience for users. So, it does these things well and with even massive participation.
But it is not designed for customizability. If you are looking for an easy and fast way to set everything up, it does just that.
But, you may think your innovation management goals might shift at some point. Therefore, then it may need an extra tool.
Especially larger companies often solely focus on developing their products and services. It is done in an incremental and sustaining manner.
The problem with doing so is that it is safe and much more straightforward. So, it gives breathing room for any new idea to grow, be the idea, however radical.
Lack of innovation is a common factor among companies pursuing incremental growth.
A conscious effort to manage innovation is necessary. Therefore, it helps create an environment where new, radical, or even disruptive ideas can be brought to life.
However, without it, many ground-breaking ideas will never see the light of day.
Innovation management (read, “innovation”) increases adaptability. It is a way to keep not only the current product or service competitive. In addition, it is also a gateway to even being at the frontier of building something game-changing.
Nokia was at the forefront of developing touch-screen technology. But, they were missing the tools to manage this innovation.
Use all that raw creativity lurking in the organization’s silent masses. So, instead of letting it go to waste, or rather not utilizing it, wouldn’t it be wiser to do something about it?
Many smaller firms rarely have enough collective knowledge or creativity to go around. Thus, it wounds to see huge organizations that can think five steps ahead and see them settle for 1.
Both divergent and convergent tools are used during different phases of innovation. We might also create a strategy that mixes both tools, depending on our goals.
Sometimes settling with one tool is not easy. It requires a facilitator with experience and patience to lead the process. They choose the right tools and lead people down the same path.
Organizations can also analyze their financial requirements. They can then come up with appropriate solutions using the tools.
We will make the most of the tools chosen with professional help. So, it will help to unlock any team’s potential.
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