How to Boost Customer Acquisition During Lean Periods
The pandemic has forced people to change how they live and work rapidly. Many business and life elements are being challenged. In some cases, the next normal may look very different as new working methods are carried over into the future. They are also looking into customer acquisition. Companies are doing their best to […]
Successful Product Launch Strategies: The Best Ones To Not Fail it!
According to McKinsey Survey, a successful product launch contributes more than 25% to total revenue & profits. But unfortunately, 95% of newly launched products fail every year. Every product manager involved in product launching, dreams of a successful product launch that smashes records and garners huge market attention. Though the product launch failure rate is […]
What Defines a Good Product Manager and a Bad Product Manager
The Good Product Manager/Bad Product Manager post by Ben Horowitz is a famous guide for product managers. A Good Product Manager plays a critical role in a successful product. A successful product is the highest impact contribution that anyone can make in the firm. Being a good product manager is so complex that most product […]
What is a Tech Ecosystem and How It Can Be Highly Impactful for Startups
Tech ecosystems help economies move forward by creating jobs and wealth. A thriving ecosystem allows founders to connect. They share stories about how to overcome problems they may be facing. You probably use several — maybe dozens — of business applications daily. It does not matter which department you are sitting in. That […]
The Top Co-working Spaces in Bengaluru for Your Startup
Bengaluru is one of India’s most desirable cities for white-collar professionals. The Silicon Valley of India has witnessed a rise in co-working spaces. This is owing to growing business opportunities. Top MNCs are setting up their base in the city. In co-working, individuals or groups assemble in a neutral space to work independently from […]
Competitor Research: Benefits, Methods, Process & Template
Competitor Research is nowhere related to spying or snooping on the competitors. It’s a strategic form of research for knowing what’s going around your business. It tells about what competitors are doing for keeping up with the market. The research identifies the strengths & weaknesses of the competitors. And check their products & services […]
A Guide on How to Talk to Investors to Secure Startup Funding
Knowing how to talk to investors is a skill every founder should have. A compelling pitch is significant for seed-stage companies these days. Many founders spend a long time lovingly describing every aspect of the product and all its features. Then they flip to the customer slide. It usually contains a chart with […]
Fundability – What is It and How Can You Ensure It For Your Startup
The coronavirus pandemic has made investors raise questions on the revenue and business models of startups. It forces us to wonder if a venture is fundable and has fundability or not. You may be beginning to hear the word fundability a lot as a business owner. It may come from lenders, various media platforms, […]
Share Dilution: Meaning, Calculation, Example, Diluted EPS & Protection
You started your venture and you are the one and only owner of your company. But as you look to expand your business – the action of raising equity funds to back your expansion will dilute your ownership. This action is what we called – Share Dilution. You started the firm with 100% ownership. As […]
Startup Sales Strategy: 10 Best & Effective Strategies, Plan & Example.
Your product is now at the final stage. And you are all set to sell it to the customers. But Wait!! That’s ain’t easy & this is why you are here. Before you step out, you must keep the sales strategy for your startup in place. Selling is easy when you have the right strategy […]
